Defile Creation with bluetooth advertising

iBlue sponsored the Defile Creation 2008 fashion show with Bluetooth marketing solution.

iBlue the leading Bluetooth marketing solution provider in the middle east announced that they sponsored the Egyptian fashion trade show Defile Creation 2008, the sponsorship deal was about covering the entrance with Bluetooth waves, the Bluetooth broadcasting station was broadcasting a Java application containing the event map and the list of exhibitors. The application was developed by the mobile content builder, the unique world wide mobile content builder tool.