What is Bluetooth Marketing and Advertising?
Bluetooth technology is now the latest medium for advertising and marketing. Bluetooth proximity marketing has become all the rage overseas as the newest way to connect with potential or existing customers. The definition of proximity marketing via Wikepedia.com is "the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so." In other words, if you have a cell phone in the proximity of a marketing broadcast, you would be able to receive the message or advertisement. It is the operation of pushing contents via Bluetooth radios to surrounding devices, the Bluetooth Advertising Media Server specializes in providing information, entertainment, discounts, coupons, and other promotional material to users of mobile phones and other portable Bluetooth-enabled devices. How effective proximity (Bluetooth) marketing works? The Bluetooth Advertising Media Server helps businesses and organizations implement proximity marketing by offering superior technology in the following arenas: - Broadcast location-based coupons.
- Contextual advertising.
- Localized information.
- Gaming and music.
- Content on demand.
- Specific and targeted campaign.
- The file formats can be one of the following for example:
- Image files
- Barcodes
- Video Files
- Text files
- Audio Files
- Ring tone Files
- SMS
- MMS
- Java Applications
- VCAL
- vCard
Retailers use proximity marketing by simultaneously targeting customers already inside their stores and pedestrians within relative proximity of their storefronts: people who own mobile devices that use Bluetooth wireless technology. For example, music retailers can broadcast or distribute monetized content in various formats, including MP3, MP4, or ring tone formats to patrons in a non-intrusive, inconspicuous manner. They can also reach potential customers in the immediate vicinity of their storefronts. This is location-based marketing at its best.
Never before have brands, information providers, and retailers been enabled with the technology to send content and direct response advertising directly to a consumer's mobile phone, all consumers within relative proximity of a particular destination, retail store or area.
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